Starting An Online Business

 Let’s talk about envisaging. We designed a little product which was a Valuing Websites course. This product was designed to be one that was consumed easily, is an evergreen product which will just sit there and stay and we put a lot of time and effort into the creation of it for it to be a permanent product. 

Because it is a permanent product it’s so important to do your keyword research in that market research phase. If you’re going to create a product, if you’re going to put up a website, if you’re going to do a blog, if you’re going to create content about it, to me it’s a crime not to optimize all of that stuff for the keywords in that marketplace that are likely to attract traffic.

It works, no question, but I’m all about leverage. Rob Somerville, who heads up the labs here in Melbourne, drums it into me all the time. If you’re going to go to all the effort of creating this content, it’s a crime not to do the research prior to it to figure out what the words are that people type when they are thinking about this. Nothing exists on the internet without a phrase. When you think about it, until somebody types something into Google or Wikipedia or whatever it is, it may as well not exist.

If you aim at nothing, you will hit it every time. You accidentally might rank well, but I don’t like accidents in business. I don’t want to be accidentally successful. I think you can accidentally mess your business up really easily, but accidentally successful I’m not a big believer in. 

What we did in that specific case, ok, we’re not talking a mega market here. This is a really niche product. A lot of our promotional strategies for product going forward are doing JVs with companies like Flippa.com and people who are involved in that very niche area, which is buying and selling websites.

Mark Copeman, who is our partner, a brilliant partner on that product, actually used Market Samurai and did exactly the same research that we teach in that first week of Thirty Day Challenge, to develop a series of keyword phrases related to valuing a website that we used for tagging purposes. We used them when we put the videos up, they’re keyword tagged with these phrases. Great content is the best SEO that exists.

Leslie Rhode, who is of course coming to Melbourne, who in my mind is one of the greatest SEO minds on the planet, a true legend in terms of SEO, points out that the number one best SEO trick, the number one SEO technique is developing great content. You can juice that content just by being smart about using the phrases that are going to attract traffic in that market in your headline, in that first paragraph.

These are the basics that we teach inside the Thirty Day Challenge absolutely for free. I think in some ways, it’s funny isn’t it, because you do this stuff for free, people have the idea that you’re not giving them the whole story because you want to sell them something. This is cutting your nose to spite your face strategy. 

People want to buy from somebody who is really enthusiastic, who really knows what they’re talking about. 

My great mentor Gary Albert pointed out time and time again, the more you give away, even if you lay out the entire strategy in a launch video, people will be more likely to sign up for the actual course and the implementation than they would if you only allude and you tease.

People don’t have time for teasing in this day and age. We’re so bombarded with content  from every direction, that people don’t need teasing. They want good information that is either entertaining, it’s educational, somebody who’s enthusiastic. That’s what they want to see. They don’t want to see teases. Teases just come off as slimy.

What we did very specifically, to bring it back to specifics, we created a blog that used the categories, and those categories on that blog were the keyword phrases which were most likely to attract traffic in this particular market. Again, we’re not talking about attracting thousands of visitors a day, we’re talking maybe twenty visitors a day. But that is the size of this particular market. You need to cut your cloth to fit the market you are entering.